DS&P on Twitter: "The story of the $1.5 million dollar napkin. In 1998, Citi hired influential graphic designer Paula Scher to design the Citibank logo. During their initial meeting she started scribbling
Logoholic - "The Citi Bank new umbrella logo was designed by Paula Scher in 5 minutes on a napkin, and it cost 1.5 million dollars as part of the brand identity." http://bit.ly/2FsvcRh
![👌@davygreenberg . Paula Scher also said on coming up with the design for the Citi bank logo: “It took me a few seconds to draw it, but it took … | Appdesign, Citat 👌@davygreenberg . Paula Scher also said on coming up with the design for the Citi bank logo: “It took me a few seconds to draw it, but it took … | Appdesign, Citat](https://i.pinimg.com/originals/04/f1/7d/04f17d68fcbc383b6b15c18434be4e59.jpg)